In 2019, a passionate father whose son loved basketball teamed up with a local basketball coach to start a small training club. Their shared goal was to provide meaningful development opportunities for young players who were eager to pursue the basketball pathway.

Both founders believe that sport holds a unique power—not only to unite people, but to instill essential character traits that contribute to success in life. This belief has been the driving force behind the business from the very beginning, forming the foundation for its core pillars: